Exposing H&M
In my last blog post – Struggles of an ethical consumer – one of my tips to overcome the struggles of an ethical consumer was to find out what high-street brands are slightly more ethical, for example Patagonia. I 100% believe and support that. I also mentioned that I recently bought I really nice basic jumper from H&M’s “conscious” collection. The jumper is made of 60% recycled cotton and by buying this product I thought at least I contributing to some sustainability, instead of going for the 100% synthetic and cheaper option. Whilst I was writing my previous post I went on H&M’s website and read the sustainability pages. I knew it was a bunch of crap. But although I knew H&M is not an ethical brand, I believed that least this “conscious” collection was a great attempt to try to do better. I thought they were contributing by making sustainability more mainstream. A day after I bought this jumper, this video pop up on my YouTube feed and I had to share it here on the blog! This video …